437, the swimwear and activewear company, has selected Centric Software®‘s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Based out of Toronto, Canada and founded in 2017 by Hyla Nayeri and Adrien Bettio to satisfy the need for swimwear that flatters more than just the perfect body. 437 has been featured in Forbes, Vogue, The New York Times and Hypebae. In addition, they have a strong social media presence with celebrities such as Kylie Jenner, Gabrielle Union-Wade and others having been spotted in 437’s swimwear and recently launched activewear line.