Environmental sustainability, as a current global issue, has quietly changed people’s way of life. adidas by Stella McCartney draws inspiration from nature and launched the 2022 Spring/Summer collection earlier. AGENT OF KINDNESS, takes care of the earth as its responsibility, acts with kindness, and calls on a new generation to create a sustainable earth home. On the occasion of World Environment Day, Adidas by Stella McCartney joins hands with fashion blogger yuyuzhangzou and art curator Zhu Yujie to tell their kind deeds with a real and clear face, actively build a bridge between fashion and environmental protection, and aim to build a bridge between fashion and environmental protection.
The power spreads the concept of sustainability, constantly influences more female groups to protect the natural environment, stimulates their awareness of building a community with the earth’s home, gathers new forces to create positive changes, returns them to nature, and coexists in harmony with nature. Yuyuzhangzou is a fashion practitioner who has always advocated building a “green” fashion circle, her sustainable approach is to create a sustainable wardrobe, and the environmentally friendly fabrics used by Adidas by Stella McCartney and its core sustainable fashion philosophy are all in line with her. The acts of kindness coincide with each other, striving to achieve sustainable value in clothing, reduce the waste of purchases, and reduce the impact on the natural environment.