Ana de Armas stars for the second year in a row in the upcoming Natural Diamond Council celebrity campaign, presenting a jewelry collection created by Malyia McNaughton, the participant of the Diamond initiative of emerging designers
The new campaign “For Moments Like No Other” celebrates a prominent and vigorous return to adventure, wanderlust, new connections, and romantic instances that show the integral role that natural diamonds provide in relation to the celebration of life.
The Natural Diamond Council (NDC) has announced the launch of its second global advertising campaign “For Moments Like No Other”, which is inspired by a unique and direct: ” Love Life “. The campaign features the participation of actress and NDC global ambassador, Ana de Armas.
Diamond jewelry sales have seen record growth as we approach the end of the pandemic, said David Kellie , CEO of the Natural Diamond Council. Consumers seek to finally create new memories and natural diamonds are synonymous with celebrating life’s moments. This campaign exudes the manifesto ‘Love Life’ to the core. It is an honor for us to have Ana de Armas back with us one more year to share the magic of natural diamonds with a global audience
Ana de Armas is a Golden Globe Award nominee for her performance in “Knives Out” and her upcoming films include James Bond’s “No Time To Die” as the iconic Marilyn Monroe in “Blonde” and also starring in “The Gray Man”. Ana de Armas radiates the entire campaign filmed in Mallorca, Spain, fully embodying ” Love Life ” as an inspiring call to action and rejoicing in various social settings as natural diamonds help generate new memories. Ana de Armashas participated in the “For Moments Like No Other” campaign as it radiantly captures the zest for life along with a deep appreciation for natural diamonds. Gregarious, confident, talented, and worldly, she is a fitting ambassador for the unique international mission of the Natural Diamond Council.
I hope this campaign brings joy and hope to everyone. I hope it inspires people to love harder, to enjoy every minute and cherish moments of happiness with their loved ones. It has been an amazing experience to work. with this incredible team and there is nothing that makes me happier than working with the Natural Diamond Council again, said Ana de Armas .
Ana de Armas wears an 11-piece diamond jewelry collection that was custom designed for campaign use by Brooklyn- based jewelry designer Malyia McNaughton. Malyia McNaughton is an active participant in NDC’s United States-based Emerging Designers Diamond Initiative with Lorraine Schwartz , which launched in January 2021. The collection is available and being performed by retailers around the world for the next holiday season.
The collection will launch alongside the campaign on September 8, showcasing an immersive look book on a dedicated campaign website hosted at naturaldiamonds.com, which has received more than 100 million unique visitors since its launch in June. 2020. The campaign was directed by Manu Cossu and featured photography by Sasha Marro, as well as Molly SJ Lowe. Karla Welch provided the fashion style for Ana de Armas, while Georgia Pendlebury along with Manu Cossu were in charge of launching the creative direction and overall fashion.
‘Love Life’ continues the work carried out following NDC’s recent ‘Thank You, By the Way’ awareness campaign, launched with the support of the Responsible Jewelery Council, to highlight the immense commitment of the natural diamond industry to communities of all the world. The campaign was designed to help share with consumers more about where their diamonds come from and how their purchases are contributing to the regions and communities that produce them.