DAZN Group, the global sports entertainment company, today confirms a ground-breaking deal with Anthony Joshua that propels it to becoming the world’s leading boxing broadcaster. The partnership will see Joshua’s future fights broadcast on DAZN’s sports entertainment platform to customers worldwide. DAZN is the global home of boxing. Its customers have unrivalled access to the world’s greatest fighters, including Canelo Álvarez, Ryan Garcia, Gennadiy “GGG” Golovkin, and Katie Taylor. And so, this deal is the natural choice for Joshua and the logical next step for DAZN as it brings even more iconic boxing talent onto its platform and expands its UK footprint.
DAZN’s tie-up with the UK’s biggest boxing superstar comes amid strong global expansion for the sports entertainment platform, which is already a market leader in Italy, Spain, Germany and Japan where – alongside other world-class live sports content – it holds top-tier football rights including Serie A, La Liga, Bundesliga, J League and non-domestic English Premier League. The deal with Joshua marks a pivotal moment for the UK-headquartered business as it drives to expand in its home market.
Expanding on their existing relationship, Joshua has deepened his partnership with DAZN by becoming a shareholder, special advisor, and brand ambassador for the business. As a special advisor, Joshua will join DAZN’s strategic advisory board as the business develops its global boxing offering by providing a richer and more immersive experience for its customers.