On May 26, 2022, British century-old luxury lifestyle brand WEDGWOOD officially announced that singer, music producer and actor Zhang Yixing became the new brand spokesperson and released the latest advertisement together blockbuster. Light up WEDGWOOD’s “Xing” moving porcelain carvings, and awaken the exquisite “art” fun time.
Since its establishment in 1759, WEDGWOOD has always adhered to the traditional British porcelain craftsmanship and ingenuity and has drawn inspiration from all things in nature. With its exquisite and eclectic designs, it has achieved many vivid collections.
As the spokesperson of WEDGWOOD’s new brand, Zhang Yixing has always been indomitable in the face of every challenge. From music singer-songwriters to actors, he has devoted himself to creating diverse music content and portraying different types of roles. Following the direction of dreams and love, he integrates the delicate taste in life and the romantic and free-spirited style into the works of infinite inspiration, showing his indulgent charm between fearlessness and sincerity. This time, WEDGWOOD joined hands with Zhang Yixing to interpret the luxurious “porcelain” carvings of vitality and fun with the timeless classics inherited from the century and the modern expressions of British modernity.