AURA Personalized Hair Care Adds New Gender-Neutral Fragrance to Its Aroma Collection

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Launching today in honour of AURA’s one-year anniversary, the first and only personalized haircare brand with pigment options introduces its new gender-neutral fragrance, ‘Forever Generation.’

AURA Forever Generation

AURA’s in-house team collaborated closely with talented fragrance partners to create an aroma that goes beyond hair care and toes the line of fine fragrance. Forever Generation combines luscious amber, musk, oakmoss, jasmine, lily of the valley and hedione that offer a layered, unique feeling, all topped off with bright citrus notes of bergamot and mandarin.

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