Counter Brands, LLC – the parent company of Beautycounter, the leader in clean beauty – today announced that Marc Rey has been appointed Chief Executive Officer, effective February 1, 2022. Founder, Gregg Renfrew, will serve as the company’s Executive Chair and Chief Brand Officer. In partnership with Renfrew, Rey will focus on operationalizing Beautycounter’s mission to lead and define the future of the global beauty industry, further accelerating its strategic initiatives by increasing brand awareness as well as bolstering the company’s innovative, integrated, omnichannel business model.
Gregg Renfrew, Founder, Executive Chair & Chief Brand Officer of Beautycounter 
Marc Rey, CEO of Beautycounter
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