Bella Hadid as the Face of Swarovski’s New Campaign

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A multifaceted portrait of Bella Hadid, the new Swarovski brand campaign mirrors the many sides of crystal in the image of a new-generation icon. Conceived by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the portraits capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style. It’s a contemporary quality personified by Bella Hadid – the new face of the Swarovski campaign – whose transformative look serves as a muse for the campaign, embodying the multidimensional mindset of a fresh fashion mentality: a free and fluid approach to dressing that defies the codes of tradition.

The attitude inspires a portrait series founded in a new generation’s informal and effortless relationship with bold crystal jewellery and its storied connotations of glamour. No longer reserved for ballroom opulence, Swarovski Crystals embodies joyful glamour. Casually adapted to our contemporary wardrobes, crystals become an everyday tool for self-expression. This evolution is illustrated in the six faces of Bella Hadid represented by six colours of crystal jewellery. Symbolic of a window into the world of Swarovski, each portrait is framed by a coloured crystal aperture cut in the octagonal shape of the brand’s logo, packaging, and signature Millenia Family.

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