Bergdorf Goodman (“BG” or the “Company”) announced today the promotion of Cheryl Han to Senior Vice President of BergdorfGoodman.com & Customer Strategy. Additionally, Melissa Xides has been promoted to Senior Vice President of Bergdorf Goodman Stores and Brand Operations. In their new roles, both women will continue to drive the Company’s strategic vision to set a new standard in luxury.
Han joined the Company in September 2018 as a contractor and partnered with Darcy Penick, President of Bergdorf Goodman, to lead and establish the strategic growth plan for BergdorfGoodman.com. After leading the overhaul of the BG site experience and its first app in partnership with its tech organization, Han transitioned in-house as Vice President of Bergdorf Goodman Online (BGO) in February 2020.