Bijoux Birks Launches Two-Day Pop-Up Wedding Chapel in Toronto

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20 couples can win a micro-wedding courtesy of the luxury jeweller

Birks Group Inc. is pleased to announce that its Bijoux Birks premier wedding and fine jewellery brand in Canada is launching a two-day pop-up wedding chapel in downtown Toronto. Located in The Loft at Baro, a modern brick-and-beam event space at 485 King Street West, the pop-up chapel will be hosting ceremonies on Tuesday, October 12th and Wednesday, October 13th between 11:00 am and 9:00 pm.

Each couple will walk down the aisle to live music and will be married in a 15-minute ceremony performed by a legal officiant. Everything from décor to bouquets and boutonnières will be provided. The ceremony will be followed by a 45-minute reception that includes a celebratory toast and light catering for up to 20 guests. A photographer will also be on-site to capture the joyous occasion.

Bijoux Birks Launches Two-Day Pop-Up Wedding Chapel in Toronto (CNW Group/Bijoux Birks)

All couples who enter will also receive 15% off Bijoux Birks wedding bands. Couples must register by Wednesday, September 22nd and winners will be notified by Friday, September 24th, 2021.

So many couples have had to deal with delayed and cancelled weddings over the past 18 months, says Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group Inc. We are thrilled to offer couples the opportunity to get married at our Bijoux Birks Pop-up Wedding Chapel and celebrate their love.

As a wedding gift, Bijoux Birks will be making a donation in the name of all couples to First Assist, an Indigenous charitable organization motivating youth to achieve and succeed.

Bijoux Birks is a leading luxury brand of fine jewellery, bridal jewellery and gifts in Canada and is available at Maison Birks stores and other luxury jewellery retails across North America and the United Kingdom. A beloved national treasure and a coveted symbol of Canadian luxury, Bijoux Birks jewellery is recognized for incomparable quality and the delight brought to its beholders. Bijoux Birks was established in 1879 and has become Canada’s premier retailer and designer of fine jewellery, timepieces and gifts.

Couples are invited to share their stories at to win one of 20 weddings.