Bold New Campaign: “Life is Not a Spectator Sport”

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With a lineup of athletes and artists including Allen Iverson, Arca, Brent Faiyaz, TEMS, Lolo Zouaï and Ghetts, the athletic lifestyle brand returns to its roots to write its next chapter, inspiring fans to pursue passions and become active participants in the world around them.

Today, Reebok launches “Life is Not a Spectator Sport,” a bold new campaign directed by Senior Director of Marketing Creative & Design, Jide Osifeso, that inspires consumers to pursue their passions, celebrate their individuality and become active participants in the world around them. Front and centre throughout are Reebok’s iconic Classic Leather, a timeless and versatile design that will expand its legacy this Spring/Summer ‘22 season.

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