SMODÈ MAGAZINE

British Footwear Brand, SANS MATIN, Launches in the U.S.

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Ethically handmade shoes provide conscious shoppers with versatile sneakers without sacrificing aesthetic.

Over the last decade, there has been an enormous cultural shift taking place in modern businesses and start-ups, which challenges traditional workplace norms. Some of these changes include conventional working hours and, more significantly, stiff dress codes. Sneakers signify this shift in culture and have now become the everyday footwear staple in nearly all environments. SANS MATIN, an established British footwear brand, is launching their line of ethically handmade unisex trainers in the U.S. to provide conscious consumers with more diverse sneaker options.

SANS MATIN sneakers capture what the modern-day consumer is looking for; a versatile, comfortable, and stylish trainer. This, coupled with the incredible craftsmanship that goes into every ethically handmade pair of Sans Matin shoes, has culminated with the perfect everyday sneaker. Their brand ethos is one consumers can trust and believe in, without compromising their aesthetic.

Cousins Charly and Lockie Cunningham conceptualized the idea behind the brand while backpacking across South America in 2015. After a slight complication involving a pair of trainers and a tumble-dryer, a new pair of shoes were needed. When they couldn’t find a stylish, comfortable, and affordable trainer on the market that suited varied environments, they founded SANS MATIN.

With the aim of providing a ‘one-stop shop’ for the conscious consumer, SANS MATIN will launch at least one new shoe every month over the next few years. This will also include the launch of espadrilles and platform sneakers. Offering increasing diversity to their product offering through style and aesthetic will enable consumers to build out their own footwear collection with a brand whose products and ethos that they can truly believe in.

Sustainability is at the forefront of our minds at SANS MATIN. Our ethically and locally sourced materials minimize our carbon footprint and waste. All our packaging is made from recycled materials and sugar cane, and the accompanying shoe bags are made from PET (recycled plastics) and recycled cottons. We also have a sustainable closed-loop of sourcing and producing 60% natural rubber soles, said Lockie, Co-Founder of SANS MATIN. All of our shoes at SANS MATIN are ethically handmade, which means continued expansion of employment opportunities for the incredible individuals in our atelier in Medellin, Colombia.

The brand understands the importance of giving back and donates 2% of all sales to charity. Their current partnership is with Children Change Colombia (CCC), working with children and their families to challenge poverty, inequality, discrimination, and violence. Additionally, their SMCycle program offers consumers the opportunity to recycle their old SANS MATIN shoes to complete their lifetime. Sneakers will either be donated to charities in the UK and developing countries or reused and repurposed as new, recycled materials.