The beauty industry generates more than 120 billion units of packaging every year, with more than 14 million tons of microplastics ending up in the ocean, drinking water and food supply. What if technology could change all that? What if brands did away with lavish, excessive, and wasteful packaging, and instead opted for sustainable materials and technology like augmented reality (AR) and artificial intelligence (AI) for education and experience? Beekman 1802, a brand founded on Kindness with products powered by goat milk science, believes this is the future of the beauty industry and the way forward for our planet, today on Earth Day 2022 and every day after that.
If the pandemic taught us anything, it’s how reliant the world is on mobile devices, with phone sales surging during that time and increased use of mobile-based augmented experiences across all demographics. Beekman 1802, an early adopter when it comes to new disruptions, thinks this record-level of technology adoption opens the door for significant possibilities. Namely, that augmented reality will soon be leveraged as an innovative way to reduce waste in consumer packaging and visual merchandising.