Official Film of the Olympic Games Tokyo 2020 Premieres at the Festival de Cannes

The Official Film of the Olympic Games Tokyo 2020 Side A, by award-winning director Naomi Kawase, was screened…

CrossFit Star Jayson Hopper Partners with Compex®

Compex, a global leader in muscle stimulator technology and producer of innovative products that enable athletes…

Vital Proteins Engages Top Influencers in Global Brand Campaign

Today, America’s #1 collagen brand*, Vital Proteins®, reveals the faces behind their newest global brand campaign, Every…

Earth Day 2022: IOC Presents Carbon Action Awards to 20 Sports Organisations

To mark Earth Day (22 April), some 20 major sporting organisations were presented with the IOC…

New Balance Opens Doors to a World-Class Multi-Sport Facility, The TRACK at New Balance

Today, global athletic leader New Balance announced the launch of The TRACK at New Balance, a…

World Health Day: How the Olympic Games Help Keep Host Communities and Our Planet Healthy

The Olympic Games create wide-ranging benefits that can help their hosts adopt healthier and more sustainable…

Meet Subnado The World’s Lightest and Most Compact Underwater Scooter

 Waydoo, the maker of the Waydoo Flyer ONE foil, will soon be launching its first-ever underwater scooter —…

The North Face Launches Athlete Development Program

Continued Commitment to a More Inclusive Outdoors Will Offer Emerging Athletes Helpful Tools and Resources to…

International Women’s Day 2022: Celebrating Women at the Olympic Games

On International Women’s Day 2022, the International Olympic Committee (IOC) is taking the opportunity to celebrate…

International Olympic Committee Executive Board Recommends No Participation of Russian and Belarusian Athletes and Officials

The Executive Board (EB) of the International Olympic Committee (IOC) discussed again today the dilemma the…