David’s Bridal, the nation’s leading bridal and special occasion authority, announced today the expansion of their exclusive Quinceañera label, Fifteen Roses, to include gowns for not only the Quinceañeras but her Damas as well. This category expansion is the latest product offering in the brand’s budding portfolio of diverse gown and dress options, opening the door for new business growth and expanding its market share.
Last April, David’s Bridal launched a Quinceañera assortment boasting stunning styles and unmatched craftmanship at a value price point unprecedented in the current competitive environment. With the addition of the Damas collection, the retailer can dress the entire court. The Damas collection within the Fifteen Roses label features a beautiful assortment of dresses opening at $99.95 for Diamond members and $109.95 for non-members. Each dress in the collection is handcrafted with intricate details and show-stopping embellishments achieving a look of youthful sophistication. From high-shine fabrics, textured florals, intricate beading details, and sizes ranging from Missy to Plus, the collection has something for the entire court. The collection also offers exclusive colour coordination with the retailer’s Quinceañera gowns.