SMODÈ MAGAZINE

Deck of Scarlet Wins Prestigious Allure Best of Beauty Award 2021

Share Article
Dual Drama Liquid Eyeliner Takes Home Major Accolade In the Highly Coveted Beauty Awards

Deck of Scarlet, a clean beauty brand that was created to break the boredom and shake clean beauty up, is proud to announce the indie brand’s first-ever Allure Best of Beauty Award win for the Dual Drama Liquid Eyeliner. Since its inception over 20 years ago, the Allure Best of Beauty Awards have been considered to be amongst the most respected and influential in the beauty industry. Submissions for the awards go through an extensive and rigorous vetting process that includes top makeup artists, hairstylists, cosmetic chemists, dermatologists, and manicurists. Products that are given Allure’s seal of approval are known to be the finest in the beautiful landscape, making the award win truly groundbreaking.

We are so thrilled to have won such a renowned and coveted award amongst the beauty community, says Mariya Nurislamova, CEO and Co-Founder at Scentbird, Deck of Scarlet, Goodhabit, Confessions of a Rebel + Sanctuary. The prestige and industry recognition that comes with an Allure Best of Beauty win is a true honor and we can’t wait to see how Deck of Scarlet continues to be the change we want to see in clean beauty by fusing vivid color, innovative textures, and unprecedented finishes with clean, vegan, cruelty-free formulas.

The Deck of Scarlet Dual Drama Liquid Eyeliner is a double-ended liquid liner, with one end housing a classic inky noir and the other a galactic duo-chrome shade. The tapered brush applicator uses dense bristles that hold the perfect balance between firm and flexible, and it’s also infused with a blend of hydrolyzed keratin, biotin, and other lash-loving actives to help promote longer fuller lashes.

Deck of Scarlet Dual Drama Liquid Eyeliner

When creating the Dual Drama Liquid Eyeliner, we didn’t want to introduce another metallic liner like others already on the market and we are so proud to have created one that was recognized by the beauty authority itself, says Jeniece Trizzino, Vice President of Innovation & Physical Product at Scentbird, Deck of Scarlet, Goodhabit, Confessions of a Rebel + Sanctuary. What’s so unique about this product is that the duo-chrome end is packed with small, but powerful pearls that shift in color depending on where the light hits.

This eyeliner creates professional-looking, thick or thin lines in a flash without skipping or tugging. The transfer-proof formula won’t smudge, crack, bleed, or fade. With four duochrome shades including Cosmic Rays, Solar Flare, Retrograde, and Interstellar, the effects you can create with Deck of Scarlet’s Dual Drama Liquid Eyeliner are endless.

Deck of Scarlet was created to break the boredom and shake up clean beauty. The line of bold cosmetics features vivid colors, innovative textures, and unprecedented finishes that bring the fun and creativity back to clean beauty. Deck of Scarlet’s mission is to break the clean category. We’re here to be the change we want to see in clean beauty by fusing vivid color, innovative textures, and unprecedented finishes with clean, vegan formulas. 

Trusted by consumers since 1996, the Allure Best of Beauty Awards are considered the beauty industry’s ultimate stamp of approval. Allure’s editors research and test thousands of products — from mass to prestige, classic to cutting-edge — to identify the best of the best. Each year the award winners represent the most effective and innovative products in the marketplace.