Do You Know the Evil Character WAACKY?

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WAAC, a contemporary performance golf wear brand in Korea, considered a representative brand for the character business, is accelerating the globalization of the brand. Based on the pleasant brand history of Win At All Costs, WAAC has a witty brand concept, and various content such as WAACKY, a playful evil character who leads the game to victory by blurring the opponent’s concentration.

Photo provided by: WAAC (PRNewsfoto/WAAC)

Since the launch of the brand in 2016, WAAC has been leading differentiated character marketing across online and offline environments using the story of WACKY. The company plans to use seasonal campaign development, character collaboration, KakaoTalk emoji creation, as well as space collaboration marketing to create a “WAACKY Room” in collaboration with golf’s premium studio The Plaza Golf.

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