GANT Partners With YOOBIC to Boost Sales, Empower and Engage Frontline Employees

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Global fashion brand GANT today announced strong results from its partnership with YOOBIC, the digital workplace solution for frontline teams, to create a digitally connected global community for its retail workers. Already deployed across GANT’s European and Chinese retail networks, and used by over 2,000 store associates and retail leaders, the platform has dramatically improved employee engagement, operational excellence, and sales conversions since its initial deployment in 2020.

Founded in 1949 in New Haven, GANT is now a pioneering sportswear brand with 600 stores in 70 countries, offering its signature look to men, women, and children all over the world. In line with the brand’s “Never Stop Learning” credo, GANT harnessed YOOBIC to accelerate the ongoing reinvention of its physical stores as spaces where frontline employees are inspired to connect with consumers and share GANT’s brand values and heritage in addition to its products.

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