Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, will continue its long-standing partnership with the Recording Academy® in producing the one and only official GRAMMY® Gift Lounge, as well as the show’s legendary Presenter & Performer Gift Bags. Music’s Biggest Night® will, as always, feature the world’s biggest acts, all of whom will be treated to a bevvy of thank you gifts in acknowledgement and appreciation of their participation. This year’s incredible talent list includes Billie Eilish, Brandi Carlile, Brothers Osborne, BTS, Lil Nas X, Jack Harlow, Olivia Rodrigo, and returning host Trevor Noah.
Despite challenging world events and significant logistical changes, we are excited to once again be creating amazing GRAMMY gift magic, says Distinctive Assets Founder, Lash Fary. We are proud to continue a tradition of making our gift endeavour as inclusive as possible, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, and age. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large.