Headwear Brand New Era Inks Exclusive Partnership With GMG to Expand its Presence Across the MENA Region

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New Era selects global well-being company GMG to become its official distributor, with plans to open New Era branded stores in the coming years. GMG—a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors—has been selected by international lifestyle brand New Era to become the brand’s official distributor across the GCC, Iraq and Egypt.

New Era

Over the next five years, New Era will partner with GMG to expand its products into GMG’s multi-brand stores, while exploring opportunities to open and operate branded New Era retail stores in the region. GMG will also connect New Era to its robust distribution network that supplies wholesale customers in its countries of operation. 

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