H&M Announces Tracee Ellis Ross as Ambassador for Its Partnership With “Buy From A Black Woman”

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Now in their second year of partnership, H&M USA and Buy From A Black Woman (BFABW) have announced Actress, Producer and CEO Tracee Ellis Ross as the non-profit’s new ambassador for 2022.  Having launched her own hair care company, PATTERN, in 2018, Ross will amplify the non-profit’s mission of helping other Black Woman-owned businesses flourish through a community of support and resources.

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H&M Announces Tracee Ellis Ross as Ambassador for Its Partnership With “Buy From A Black Woman”

On June 10th, Ross and BFABW Founder Nikki Porcher sat down together at H&M’s Los Angeles showroom to have a candid discussion about the challenges and successes Black Women encounter as business owners.  Joined by members of the Buy From a Black Woman (BFABW) community and surrounded by a display of products from member businesses, Ross and Porcher delved into topics such as starting your own business, strengthening a network of Black women business owners, and how Black women are often called to create their own path to fill a need that corporations are often unrecognised. Ross, herself a talented multihyphenate with years of experience in entertainment and business, gave words of wisdom and advice to young Black women seeking to achieve their own goals in a world where they may not always be seen.

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