H&M Canada Launches a C2C Resell Platform, H&M Rewear

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Kicking off on September 7th, H&M Rewear will be available to all Canadians

H&M Canada is excited to announce a new resell platform for shoppers that will give a second life to their favorite styles and lead the way to a more sustainable future.

H&M Rewear is a one-stop digital customer-to-customer (C2C) resell destination where Canadians can buy and sell any piece of clothing from any brand. This new platform helps to prolong the life span of garments. Launching September 7th this platform will push circularity and help close the loop leading to a more sustainable future, one of H&M’s top priorities.

We felt it was important to be inclusive of all brands in Canada rather than just limiting this platform for H&M products. We want to provide a destination for Canadians to become active participants in circularity and find new homes for garments from any brand in their closet. As this is a Canadian initiative, H&M Canada will be the first market to launch Rewear, said Frédéric Tavoukdijian, Country Manager of H&M Canada.

H&M Rewear Homepage (CNW Group/H&M Hennes & Mauritz Inc.)

The H&M Rewear platform will include unique services that will ensure to make the user experience smooth and efficient from beginning to end, creating a qualitative experience. Sellers will be able to search H&M products directly by putting in the product number found on the care label which then will give them access to pictures, descriptions, colours from previous seasons through the H&M search bar. To create a premium visual experience, H&M Rewear will offer first picture retouch on all listings, creating a premium visual experience.  Additionally, H&M Rewear will advise sellers on prices through its price recommendation algorithm, helping the sellers determine the best competitive price and optimize their chances of successful selling.

Although we offer garment collecting in our stores, we felt it was important to find a second way for our customers to recycle their clothing. With H&M Rewear, we are not only offering a place for Canadians to recycle and reuse products, but we are giving them a platform to become active participants in circularity and give a second life to their favourite styles, said Géraldine Maunier-Rossi, Head of Marketing for H&M Canada.

Unlike many other retailers resell platforms, H&M Canada will offer its sellers two ways of receiving payment. Sellers will have the choice between direct deposit or receiving an H&M Gift Card with an added 20% value that can be redeemed at H&M online and in-store. H&M Canada will also be offering its Members the option to resell their past purchases in one click through its “smart button.” Located on Member’s order history page on www.hm.com, the smart button will prepopulate their past purchases creating a seamless shopping experience.  H&M Rewear is powered by Reflaunt, a disruptive Resale-as-a-Service (RaaS) technology company.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME, and ARKET as well as Afound. The H&M group has 53 online markets and approximately 4,950 stores in 74 markets including franchise markets. In 2020, net sales were SEK 187 billion. The number of employees amounts to approximately 153,000.

On September 7th, head to rewear.hm.com to learn more and start your reselling journey!