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Introducting ‘Living Proof’ at FURNITURE VILLAGE

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INTRODUCING: LivingProof

A brand-new sofa collection, featuring the UK’s first truly stain-resistant fabric, available now and exclusive to Furniture Village.

Launching in-store and online in January, the collection includes three stylish sofa ranges, Brady, Simpson and Griffin as well as a handy storage footstool, Geller.

Furniture Village is delighted to announce the launch of a game-changing new sofa collection from innovative new brand, Living Proof. Featuring the UK’s first truly stain resistant fabric made by Crypton® this range of family-friendly sofas can withstand most accidents from red wine to coffee, tomato ketchup to highlighter pens.

Thanks to tried-and-tested stain-resistant technology that prevents stains from attaching to the individual fibres of the fabric, most spills will just roll off and those that don’t can be removed using a quick and easy step-by-step cleaning process.

Mark Reynolds Retail Buyer at Furniture Village says, “Technology is transforming the way that we live but there will always be messy children, messy adults and messy paws.

“Our research has revealed that two-thirds of UK parents and pet owners currently own a sofa that has been stained by a child or an animal and that 64% are putting off buying the furniture they actually want until their children have left home.

“We’re delighted to be able to offer UK’s first stain-resistant fabric to our customers as part of the exclusive LivingProof collection. Designed for real life and ready for anything, our customers are now able to get the most out of their sofas without having to compromise on style or colour.”

Each sofa is hand crafted in the UK by a team of skilled experts and is available in a number of sizes, from two-seater to four-seater, as well as an array of beautiful fabrics. Customers can also choose between foot colours and a number of matching scatter cushion designs, making it easy to tailor the design to individual spaces. Each piece also comes complete with a 25-year frame guarantee and 5-year fabric guarantee.

Perfect for family homes and pet owners alike, this innovative new collection means that customers needn’t compromise on style or quality for fear of new purchases being ruined by sticky fingers and muddy paws.

Crypton’s patented technology is applied at a molecular level, which means the beautiful and durable fabrics can withstand repeated cleaning without their protective technology ever washing or wearing away. The end result is high performance fabric that resists stains, repels water, prevents odours, and inhibits the growth of bacteria — all without affecting the aesthetics, handling quality or breathability

CHECK OUT IT’S KEY FEATURES:

  • Easy-clean, stain-resistant super Crypton® fabric
  • Premium comfort foam seat cushions with a 5-year guarantee
  • Made to last with a 25-year frame guarantee and 5-year fabric guarantee
  • Available in a range of beautiful colours
  • Handmade with care in the UK exclusively for Furniture Village
Furniture Village - Living Proof Simpson 3 Seater Sofa, £1,395 (Cut Out)
Furniture Village - Living Proof Brady 3 Seater Sofa, £1,395
Furniture Village - Living Proof Carter Chair, £795
Furniture Village - Living Proof Geller Footstool, £349

The Living Proof collection is available now, both in stores and online. Prices start from £795 for a chair and £1,295 for a sofa. Living Proof cleaning kits can be purchased for an additional cost of £49.

Since the opening in 1989 of its first store in Abingdon (Oxfordshire), Furniture Village has remained true to its founding principle of offering high-quality furniture and accessories that exceed the practical requirements of UK customers seeking durable, attractive and great value furniture for their homes. Furniture Village is today the UK’s largest privately-owned business of its type, employing 950 staff, and offering more than 500 different furniture ranges online at ww.furniturevillage.co.uk and from 54 stores across the country