SMODÈ MAGAZINE

Is Doja Cat about to take over Pretty Little Thing?

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Collaborating for the second time round with the Global fashion brand PrettyLittleThing, this latest collection showcases Doja’s eclectic and unique style whilst also touching upon latest trends. Leave the sofa look behind and start to work bodycon, cut out and wrap style dresses into your looks, perfect for that roof top bar vibe. Time to socialise a little more, show up and glow up in the range of colour pops and loud prints whilst still mixing in those ever-needed neutrals, give them something to look at girl. Summer is around the corner and this collection offers up floral ruched bikinis, cross-over crops and to-die-for two pieces.

PrettyLittleThing CEO Umar Kamani says;

We’re delighted to be launching a second collection with one of the most talented artists of the moment; Doja Cat. She has been working extremely hard on these designs with our team and I couldn’t be more excited for Doja to be fronting this summer campaign and sharing her designs with our customers.

With the ever-inclusive attitude that PrettyLittleThing always bring to the table, they have ensured this collection has a fit for everybody. Think ruched hems, figure hugging silhouettes and don’t forget the fabrics. They’re serving mesh and slinky and fishnet textures leaving your look nothing short of Juicy!

Speaking on her collection, Doja says;

This is the beginning of something really special for me and I hope everyone enjoys this creation as much as I do! A beautiful pop of colour for summer and wearable pieces for all year round.

Available in sizes 4 – 26 – on www.prettylittlething.com

About Doja Cat

SMODEMAGAZINE

Born and raised in L.A., Doja Cat made her first upload to Soundcloud in 2013 at just 16-years-old. She signed to RCA during 2014,she has released her Purrr! EP and followed with her debut album Amala in spring 2018, but it was her August 2018 release of “Mooo!” which catapulted her into the mainstream and was met with critical acclaim. 

With co-signs from Chance The Rapper, Katy Perry, Chris Brown and J.Cole among others, 2019 was a big year for Doja, proving she is a mainstay artist with the release of tracks like “Tia Tamera” ft. Rico Nasty and her breakout hit “Juicy” ft. Tyga which appears on her sophomore album Hot Pink, released in November. She made her late-night debut performance of the track on Late Night with Seth Meyers. She was also named the iHeartRadio “On The Verge” artist, with “Juicy” reaching #1 on the Rhythm radio chart and top 10 at Urban. Hot Pink has received rave reviews in the press and continues to be recognized as her strongest work to date with nearly 2 billion streams and video views combined.

2020 kicked off another amazing year for the hybrid artist with the success of her single “Say So” continuing to climb the charts. She’s delivered electrifying performances of the track on The Tonight Show Starring Jimmy Fallon, The Voice and The Late Late Show with James Corden. The track is RIAA certified platinum, reached #1 on the Billboard Hot 100,#1 at Top 40 radio for 5consecutive weeks, reached #1 at Rhythm radio, has over 180 million video views, and over 20 million Tik Tok videos created. The track has been streamed nearly 1 billion times worldwide. The follow up “Like That” ft. Gucci Mane is currently climbing the radio charts sitting inside the Top 20 at Top 40 radio and inside the Top 10 at Rhythm. Doja was also the first Vevo LIFT artist to be announced for 2020

About PrettyLittleThing

Originating as an accessories only website, founder Umar Kamani identified a gap in the market for the girl who wants fast, affordable fashion and who shops for the weekend, every weekend. Roll on 8 years later and we are the fastest growing retailer in the world shaping the retail landscape. Our brand promise has always been to solve all of those “nothing to wear” dilemmas by dropping hundreds of new products daily. Our customer trusts in us to deliver her the latest product at the most competitive price. With a weekly site refresh of up to 1000 styles, we pride ourselves on constantly delivering an enhanced and interactive shopping experience every time our customers visit. Our business is all about the right here, right now. We don’t just anticipate trends; we create them, we take inspiration from the catwalk, celebrities, and influencers, making sure they’re available for the customer to shop on our site before they’re available anywhere else. We are not fast fashion, we are rapid fashion.

Get the looks now at PrettyLittleThing