The number one online shop for women’s clothing has teamed up with 2.0 – the world’s first and only art licensing agency for major fashion retailers – to provide exclusive artwear at affordable prices, initially across t-shirts, sweaters, hoodies and dresses; from petite to plus sizes.
Leanne Holmes, Brand and Buying Director at ISAWITFIRST says of the collection, We are so thrilled to be working with so many incredibly talented artists on what is a pioneering genre for fashion: artwear. Here at ISAWITFIRST we like to be first by name, first by nature and we love doing the unexpected. As a brand, we are always inspired by artists and street art and so we thought – why not merge the two? We are so excited to be working with some of the biggest and best international talents and are in talks with yet more artists to work with. This is only the beginning for ‘artwear’ and there is so much more to come.