J.Mclaughlin Celebrates Second Annual “Wicker Bag Day”

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Iconic American lifestyle brand J.McLaughlin announces the celebration of its second annual National Wicker Bag Day today – June 23, 2022 – paying homage to the legendary summer staple that has been a part of the brand’s identity since its founding in 1977. Just in time for the summer solstice, the festivities began on the afternoon of June 22 at Wölffer Estate in Sagaponack, N.Y. with a floral wicker explosion and friends of the J.McLaughlin brand. Style icon Blair Eadie hosted the soiree and welcomed guests under a colourful floral arch decorated in J.McLaughlin current and vintage wicker bags.

Style icon Blair Eadie stands in front of a selection of J.McLaughlin wicker bags at the brand’s 2nd Annual Wicker Bag Day celebration. Photo by Lucy Cuneo.

The tabletop was created by all female-founded and led companies—fine artist and illustrator Paige Spearin designed the custom menus, Monogram Mary made bespoke napkins that served as place cards, Hamptons Aristocrat provided Business & Pleasure umbrellas and chairs to complete the look, and Hamptons-based photographer Lucy Cuneo captured the event in her signature style. A splashy tablecloth designed from one of the brand’s most eye-catching summer prints graced the tables as guests gathered for the celebratory luncheon.

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