KARL LAGERFELD x SMILEY WORLD Joint Series Has Officially Launched

Share Article

Recently, the high-end fashion brand KARL LAGERFELD and the well-known trend culture brand SMILEY WORLD officially launched a joint capsule series to share the joy of life. The SMILEY brand spreads positive energy to the world with a bright and positive attitude with a smile on its face, enhances happiness and promotes innovation with simple and strong joyful magic, which is the same as the “LIFE 2.0” theme of the KARL LAGERFELD 2022 spring and summer series. 

On the occasion of the 50th anniversary of the SMILEY brand, this joint cooperation creates a cool and humorous style with fashionable and individual design. It combines Mr Carl’s classic sunglasses shape with SMILEY’s iconic yellow smiley face, and outlines the curvature of the smile with the brand name, colliding with the concept of cool and elegant aesthetics.

This content is locked for members only

Login or Subscribe Now To Unlock The Article!