Kia has won another 2022 Red Dot Award for its ‘EV6 Unplugged Ground’ brand cultural space in Seongsu, Seoul. The innovative complex, where people can experience the award-winning EV6 in fun and imaginative ways, picked up the prestigious ‘Best of the Best title in Red Dot’s ‘Interior Architecture and Interior Design’ category.
With ‘EV6 Unplugged Ground’, Kia wanted to make a statement about its refreshed brand and first dedicated electric vehicle, and create a custom space like no other. From experience zones to test drives and expert product advice, the complex immerses people in the future of mobility within one of Seoul’s most popular districts, Seongsu. Formerly an industrial neighbourhood, Seongsu has emerged into a popular hub of creativity and fashion in recent years, and is affectionately known locally as the ‘Brooklyn of Korea’.