Kay Kwok returned to London Fashion Week for AW22 after an 8-year hiatus under the rebranded KWK by Kay Kwok label. Digitalisation is central to this rebrand, with this homecoming show representing only the beginning of a long term move towards gamification, online interactivity, and community building within the metaverse.
The Autumn/Winer 2022 collection, titled “Chapter 1 – The Journey Begins” weaves a vision of the future where humanity has relocated from Earth across the galaxy. Rather than looking to distant worlds, however, Kay Kwok imagines those who were left behind in this great exodus – the abnormal, unorthodox, unconventional, and imperfect. This story introduces the first two avatars who come to life digitally on the catwalk blurring the lines between the physical and metaphysical, the second space of unlimited opportunity and potential to live out dreams and fantasies, hopes and fears, authentically, unashamedly – an intangible place where we can live out our truth.