Lady Gaga Debuts All-New Makeup Brand “Haus Labs By Lady Gaga”

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HAUS LABS BY LADY GAGA an all-new, ground-breaking, clean, prestige makeup brand delivering supercharged clean artistry makeup powered by innovation, debuts June 9, 2022, exclusively at SEPHORA and hauslabs.com. The clean and colourful makeup assortment – 90 SKUS in seven key categories – promises no-compromise colour backed with HausTech Powered skin-loving, futuristic formulas. The June assortment includes game-changing all over paints (for eyes, lips, cheeks), next-generation gel-powder bronzers, super radiant highlighters, ultra-hydrating lip oils, colourful lip crayons, eco gel pencil eyeliners (in every colour imaginable) as well as user-friendly, perfectly-engineered brow pencils in 5 colour families.  All products are created with kindness: clean, cruelty-free and vegan – kind to people, animals, the planet and skin. The new packaging – primary and secondary – is modern, chic, sustainability-minded, intuitive, and colour-coded.

HAUS LABS is sold ONLY at hauslabs.com (including international), Sephora.com, Sephora.ca, and, on June 9th, in 25 select Sephora stores in California, Florida, Hawaii, Illinois, Massachusetts, Nevada, and New York, Texas and Toronto, Canada (store locator). This fall, Haus Labs will continue the momentum, rolling out 500 Sephora stores by year-end, (with launch products plus three new categories, and 145+ SKUs). And then, working on committed plans for future, global expansion.

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