L’ORÉAL Unveils Latest Beauty Tech Innovations Ahead of CES 2022

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Today, ahead of CES 2022, the world’s premier consumer technology conference, the L’Oréal Group unveiled its latest beauty tech innovation to reinvent the entire hair colouration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix hair colour and apply it evenly, delivering consistent hair colour results for consumers at home, and Colour right, an AI-connected hair colour system for salon stylists that use Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized hair colour with more than 1,500 custom shades possibilities.

Courtesy of L’Oréal

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