‘Love At First Swipe’ Wins the Legal Dispute Against Tinder Owners at ‘The Match Group’

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Manchester-based media agency 1214 Media and their Dating App client, Love at First Swipe (LAFS), have won a trademark battle with the Match Group LLC. The legal victory comes after a two-year struggle with the Goliath Match Group, and the owner of Tinder, who objected to the Manchester-based dating App’s UK trademark application to register, ‘Love At First Swipe’. 

On 14th January 2022, the United Kingdom Intellectual Property Office (‘UKIPO’) rejected Match’s opposition, crucially allowing LAFS’s Application to proceed with dating apps and dating services. The opposition by Match was based on their registration for and claimed use of the word “SWIPE”, the UKIPO however held, contrary to Match’s submissions, that the word swipe wouldn’t be seen as a brand of Match, but more as a descriptive function for dating apps and services e.g. to swipe.

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