Madam by Madam C.J. Walker Launches New Beauty and Haircare Brand Inspired by Iconic Trailblazer

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Today, over a century after Black beauty icon Madam C.J. Walker launched her namesake brand (becoming one of the first women self-made millionaires in the process), MADAM by Madam C.J. Walker, the new beauty and hair care line by Sundial Brands, announces the launch of the new brand inspired by the legend herself. With eleven new products, MADAM by Madam C.J. Walker features damage-defying formulas designed to respect, protect, and perfect the wide range of styles worn by women of colour. For launch, MADAM by Madam C.J. Walker is collaborating with Walmart – the leading retailer that helps people around the world save money and live better – to bring the product line to over 3,000 stores nationwide and online at Walmart.com.

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