M&M’S creates a colourful cookie-eating experience by covering a crunchy centre in milk chocolate and a candy shell
Today, M&M’S® unveiled its latest product innovation, M&M’S Crunchy Cookie, which features a great-tasting crunchy centre covered in delicious milk chocolate, all wrapped in the colourful, iconic M&M’S candy shell. The delicious new offering combines two beloved treats – M&M’S and chocolate chip cookies – as a special take on a timeless favourite meant to inspire consumer connection, while creating better moments and more smiles to shape a world that is connected, caring and celebratory.
A great balance between cookie and chocolate, M&M’S Crunchy Cookie taps into America’s favourite cookie, chocolate chip, and offers a nostalgically satisfying treat with the taste and texture only M&M’S can deliver on.
M&M’S has a long history of developing innovation inspired by consumers’ favourite sweet and savoury treats, said Allison Miazga-Bedrick, Senior Brand Director, Mars Wrigley. Our focus on developing innovation that meets consumer preference and their desire for variety, delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the centre of their favourite chocolate candies.
Mars Wrigley remains agile following an unprecedented year. An iconic brand within the Mars Wrigley portfolio, M&M’S is celebrating its 80th anniversary this year with new products such as M&M’S MIX and M&M’S White Chocolate Pretzel Snowballs (new for the holiday season this year), and the latest M&M’S store at Mall of America, which opened earlier this year.
M&M’S Crunchy Cookie will be available nationwide beginning March 2022 in Single (1.35 ounces), Share (2.83 ounces) and Sharing Stand Up Pouch (7.4 ounces) sizes.