Today, global athletic leader New Balance announced the launch of The TRACK at New Balance, a new world-class multi-sport facility where Team New Balance, professional and community athletes will train and compete year-round. The grand opening event today will celebrate the intersection of style, sport, and culture with a special performance from brand ambassador Jack Harlow along with appearances from Storm Reid and several New Balance brand athletes.
Poised to break records, the athletic centre will include a dual terrain indoor track that can be converted to a field, flexible basketball, soccer and volleyball courts, a sophisticated Sports Research Lab, the Roadrunner music venue operated by Bowery Presents, and a Beer Hall named Broken Records where visitors can take in the action happening throughout the facility. Located across from New Balance’s global headquarters at Boston Landing, The TRACK at New Balance joins the Auerbach Center – the official practice facility for the Boston Celtics, the Warrior Ice Arena – the official practice facility for the Boston Bruins, and the Boston Landing MBTA commuter rail stop as the premier destination for sports in New England. The development of Boston Landing including The TRACK at New Balance speaks to New Balance’s long-standing commitment to Boston’s Allston-Brighton community and the brand’s continued investment in world-class sports innovation and excellence.