SMODÈ MAGAZINE

Next in Line: Modern-Day Royals Star in New Raffles Campaign

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Raffles Hotels & Resorts today announced Hotel Royalty Since 1887, a brand campaign developed by Accor’s Creative Studio, a diverse cast of modern-day royals, and celebrated film director and artist, Peter Greenaway. Renowned for his evocative films with striking imagery, Peter Greenaway brings his powerful vision to this collaboration, the first commercial project of his career. The campaign pays tribute to the brand’s storied history and prestige through an innovative, emotive, offbeat, and atypical lens – modernising hotel royalty through a multi-generational cast that have always considered Raffles their luxury brand of choice.

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