Nicki Minaj, the award-winning, most successful female rapper of all time, entrepreneur and media mogul is bringing her artistry and influence to the world of sports betting through a multi-year, global partnership with MaximBet. Minaj, who categorically disrupted the male-dominated industry of rap music, is doing the same with sports betting by bringing her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold. A lifelong sports fanatic, Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences and branding all designed to bring together entertainment, sports, celebrity and betting.
MaximBet is a privately-held, licensed sports betting and iGaming operator that launched late last year in partnership with an iconic, international media company, Maxim. As part of the business venture, Minaj will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company’s ambitious plans for iGaming.
Minaj said I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money doesn’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!