Precious gemstones with a Purpose – British luxury jeweller Serendi launches digital retail platform exclusively focused on the finest coloured gemstones

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On a mission to empower and invest in impoverished communities in Africa and Asia, London-based luxury jeweller Serendi will unveil the world’s first digital-only retail platform enabling clients to acquire exceptional coloured gemstone jewellery.

Launching on Monday, 18th of October 2021, Serendi’s retail platform ( offers a spectrum of extraordinary coloured gemstones, from magnificent royal blue sapphires to ‘pigeon- blood red rubies, vibrant pink spinels and striking green tsavorites. Increasingly sought after and rare, each gemstone is of the very highest quality – hand-selected by Serendi’s gemologists, untreated and certified as 100% natural by independent, world-class Swiss gem laboratories.

Serendi sources the finest natural, untreated, coloured gemstones from across the world. Created by nature over millions of years, coloured gemstones are rare and appreciate in value over time. These include extraordinary blue sapphires, rubies, spinels and tsavorites, with each gemstone responsibly sourced and independently certified. With a focus on beauty and quality, Serendi aims to bring true, intrinsic and tangible value to clients.

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