Record-Breaking Campaign Launch For Boss and Hugo Coverage with Almost 2 Billion Impression in 1 Day 

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HUGO BOSS successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two star-studded global campaigns for its brands BOSS and HUGO on January 26. Together, the two global campaigns gained coverage of 1.9 billion impressions and 75 million engagements across social media in 1 day – a record-breaking result for the company.