Reebok and SMILEY® Kick-Off Multi−Season Partnership with Customizable Classic Leather Pump

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In celebration of the 50th anniversary of the original SMILEY® icon, Reebok and SMILEY® have joined forces to form a multi-season partnership encouraging creativity and positivity. Today, the first drop is revealed as the SMILEY® Classic Leather Pump 50th.

The SMILEY® Classic Leather Pump 50th combines one of Reebok’s most well-known silhouettes, the Classic Leather, with the brand’s iconic PUMP technology. To bring this already unique silhouette to the next level, SMILEY® and Reebok collaborated with renowned graffiti artist, Mr André, who created a graffiti piece that was printed on top of premium leather.

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