When Rihanna launched Fenty Beauty in 2017 in an unprecedented 17 countries with a vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style.” Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fast forward to 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all. As a result, she ignited a beauty movement and “a community that supports and uplifts each other.” Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the “Beauty For All” notion. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a momentous milestone and natural next step.