Saks Launches Mental Health Awareness Month Campaign

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The digital-first initiative will raise funds to support the Saks Fifth Avenue Foundation’s mission to make mental health a priority in every community. This May, Saks, the premier digital platform for luxury fashion, is celebrating Mental Health Awareness Month with a multifaceted campaign to spotlight the importance of mental wellbeing and raise funds for the Saks Fifth Avenue Foundation.

Campaign components include positive affirmation decals available for purchase, exclusive digital content, a partnership with holistic psychologist and intergenerational trauma expert Dr Mariel Buqué, an inspirational window installation at the Saks Fifth Avenue Flagship in New York City, and Saks employee events and experiences.

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