The luxury e-commerce company held a New York Fashion Week event to celebrate the campaign launch
Saks, the premier luxury eCommerce platform, has unveiled its fall campaign starring Golden Globe and Emmy Award-winning actress Sarah Paulson and Oscar-nominated writer and critically acclaimed actor, comedian, and producer Kumail Nanjiani. The campaign celebrates the transformative and renewing power of fashion and inspires customers to embrace the beauty within everyday moments.
To celebrate the campaign and New York Fashion Week, Saks held an event at L’Avenue at Saks on Thursday, September 9. The party was co-hosted by campaign star Sarah Paulson and Saks CEO Marc Metrick and featured a DJ set by Paris Hilton as well as a special performance by Kim Petras. Other attendees included Kumail Nanjiani, Alan Cumming, Charli XCX, James Harden, G-Eazy, Dominique Jackson, and more.
We strive to create purposeful campaigns that combine the Saks fashion point of view with compelling perspectives on the latest in culture and entertainment, said Emily Essner, Chief Marketing Officer, Saks. With our fall campaign, we hope to provide captivating content to inspire and engage with our customers this season.
The women’s Fall 2021 Fashion Book includes the Saks It List, a forecast of the season’s must-have trends, such as blanket dressing, knitwear, sequins, vintage florals, and boots. Similarly, the men’s Fall 2021 Style Book features Need/Now, with trends like comfort tailoring, bold colors, and the statement jacket. The women’s and men’s Fall Books can be found in Saks Fifth Avenue stores now.
As a fashion authority, Saks is committed to delivering the most distinctive and powerful luxury assortment each season, noted Tracy Margolies, Chief Merchandising Officer, Saks. As our customers prepare for fall, we look forward to inspiring them with the latest trends and best brands in fashion.
Throughout the fall season, Saks will highlight the campaign across its print and digital channels, including shoppable editorial content featuring campaign stars Sarah Paulson and Kumail Nanjiani, email and homepage coverage, and a social media campaign.
Sarah Paulson spoke with Saks about moving forward with a fresh perspective, her personal style, and how she transforms into a character. Paulson plays civil servant Linda Tripp in Ryan Murphy’s Impeachment: American Crime Story, which premiered this week. Paulson, styled for the shoot by Karla Welch, stars on the cover of the Saks women’s Fall Book wearing a poncho from Gabriela Hearst’s debut collection for Chloé, and can also be seen wearing fashion from Alexander McQueen, Valentino, and Michael Kors.
I’ve been rewarded in my life for choosing things that frighten me, Paulson tells Saks. As a kid, I was nervous and shy, but still dreamt about being an actress. I marvel that I’m now living my dream. I didn’t say ‘no’ even when I wanted to. Personally, I have my own work to do to feel comfortably powerful within myself and to look at things I’ve achieved as accomplishments—not happenstance.
Kumail Nanjiani spoke to Saks about the past year, his fall style choices, and his upcoming starring role alongside Salma Hayek and Angelina Jolie in the tentpole Marvel movie, Eternals. Nanjiani wears an Isaia look on the cover of the Saks men’s Fall Book, and can also be seen in menswear by Valentino, Fendi, and Ermenegildo Zegna.
What we’ve realized is the world is the world, we’re all connected, and what happens across the globe, happens to us, Nanjiani tells Saks. When asked about Eternals, he commented: It seems fitting that we have this global superhero movie coming. Hopefully, it leads to a less myopic vision of the world. It certainly has a very global view of humanity.
Saks is the premier luxury eCommerce platform, driven by a mission to help customers express themselves through relevant and inspiring style. Through its website and app, Saks offers a highly personalized experience and an expertly curated assortment of fashion, as well as professional stylists and fresh editorial content. The company is redefining luxury shopping with a digital-first service model and a seamless connection to an extraordinary network of 40 Saks Fifth Avenue stores across North America.