Smarterstays is a UK first that launched last month. It is the only short let platform with sustainability at the heart – the carbon footprint of each and every stay is offset and the business is the only one in this space going for B Corp certification. This month, the brand unveils a selection of London’s most outstanding homes which are now available to book for the summer.
Founded by Guy Van Der Westhuizen to challenge the status quo set by traditional booking platforms, the brand aims to distil quality from quantity and liberate guests from high booking fees. With homes ranging from £200 to £2,000 per night, Smarter aims to cut through the noise and set a new standard as the first platform to select homes both on the basis of quality and management service.
Among the new homes available are:
The Strand, Covent Garden – for friends and bubbles of 6
The Strand is a three-bedroom, penthouse in Covent Garden. Sleekly designed and furnished with the glossiest, most elegant pieces, this home’s open-plan living area is a gorgeous space. It’s made even more striking by its city views, which are best admired from the lofty balcony. The three ensuite bedrooms are just as glamorously done (we especially love the master, with its dramatic black-marble ensuite with its very own steam room). You’re in the heart of the city here, within walking distance of some of London’s best museums, galleries and theatres. The nearest tube station, Covent Garden, is only a five-minute walk away.
Wimpole Street, Marylebone – for multi-generational staycations
Wimpole Street is a five-bedroom, three-bathroom home in Marylebone. This home’s sitting room has a dining table for eight as well as a sophisticated sitting area (decorated in muted colours, with elegant contemporary furnishings and well-chosen artworks). The bedrooms – all clean lines and polished wood – share the same quiet glamour, except for the more playful third bedroom. Right in the heart of Marylebone, you’re close to all of this smart area’s pubs and restaurants. Oxford Street’s shops are within easy reach, as is Regent’s Park. It’s a seven-minute walk to Regent’s Park tube station.
Albert Terrace, Primrose Hill – for the best of London’s outdoors
Overlooking Primrose Hill, and so close to Regent’s Park that one might hear bees drowsily bothering the flowerbeds, sits Albert Terrace. Inside, this late-Georgian home is one of beguiling majesty, not least since it was built for a doctor of Queen Victoria. With its original features recently restored to former glories, from the sitting room’s richly panelled walls to the splendour of the fresco swathing the dining room, you’ve got beauty on both sides of the front door. And, with the West End just the other side of the park, this truly is a home for reveller and relaxer alike.