SO.TY Launches to Define Neo Luxe Fashion

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SO.TY, a neo luxe sustainable circular fashion brand, launched this month in Los Angeles as part of Sovereignty Company, a social enterprise and not-for-profit set to realize a diverse, inclusive, equitable, prosperous, and circular fashion society for BIPOC communities. SO.TY is led by sought-after fashion designer Charles Harbison who has dressed notable celebrities like Beyonce, Michelle Pfeiffer, and Ava Duvernay. The brand seeks to define neo luxe as a movement that combines eco-responsibility, gender affirmation, size inclusivity, and race and class equity to infuse thoughtfulness into the business of luxury goods.

Motivated by his own experience as a millennial designer trying to break through in fashion as well as questioning fast fashion’s focus on rapidly changing trends and styles, Harbison teamed up to create SO.TY with Corneil Montgomery of Sovereignty Company, a first-of-its-kind circular social enterprise and not-for-profit that recently launched in Los Angeles. SO.TY focuses on sustainability and inclusiveness and features an innovative line of eco-friendly clothing that incorporates clean, unique design elements made from reusable materials. The neo luxe fashion brand will donate four per cent of the proceeds to Sovereignty Company to help fund the Fashion CEOs Accelerator, which provides resources to fashion designers and fashion entrepreneurs to design and launch their own sustainable and circular business models.

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