SMODÈ MAGAZINE

Sofitel Reveals New ‘FRENCH IT!’ Movement

Share Article

SOFITEL INTRODUCES EDGY & PLAYFUL SERIES OF FILMS INSPIRED BY FRENCH IDIOMS TO EXPRESS ITS ‘LIVE THE FRENCH WAY’ ETHOS.

As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of modern French Art de Vivre and style. Revealing an edgier and more playful expression of the brand’s Live The French Way ethos, Sofitel is launching FRENCH IT!, a global digital campaign of six stylish short films that spotlight the brand’s passion for arts and culture by bringing the whimsy of the French language to life.

This content is locked for members only

Login or Subscribe Now To Unlock The Article!