EMBRACE LAID-BACK LIVING AND NATURAL TEXTURES WITH THE NEW SOHO HOME COLLECTION
Taking inspiration from the relaxed, laid-back atmosphere of Soho Houses around the world, the new Soho Home collection introduces key designs across furniture, tableware, lighting, textiles, and accessories. Modern design-led furniture is complemented by natural materials and boucle textures to create homes with personality. Through the new Soho Home Design service, for the first time, customers can receive interior design support on how to bring the feel of a Soho House into their home.
Each piece in the new collection is designed by their in-house team to reflect the look and feel of the 27 Soho Houses around the world: cane, linen and travertine details speak to the upcoming opening of Soho House Canouan in the Caribbean, while the low seat and fluted wraparound arms of the Vivienne sofa are reminiscent of the eighth floor in White City House.
Craftsmanship is front of mind, in particular in the wishbone frame of the Edwin dining chair – bent by hand from a single, seamless piece of ash wood.
Occasional chairs continue to become a Soho Home signature. The maximalist shape of the new Dillion boucle chair is joined by the return of the sell-out linen Theodore armchair in two new colourways with an accompanying footstool.
The launch of Soho Home Design will provide customers with tailored interior design services from the team behind Soho House. With more than 25 years of experience, interior designers can advise on how to select the right dining furniture, maximise living space, or create a restful bedroom. Exclusive to SOHO HOME + members, the service is offered complimentary as part of their benefits.
Candy Murray, Interior Design Manager at Soho Home says, “Great design is more than just a single piece of furniture; it’s about setting the mood of a space and bringing it to life. Through our new interior design service, for the first time, we can show customers how we craft our Soho House spaces, and use it to help them inject personality into their own home.”
About Soho Home
Soho Home is a modern interiors brand created for relaxed, sociable living. Designed to mirror the look and feel of our Soho Houses around the world, the range introduces handcrafted furniture alongside luxury textiles, lighting, and tableware. Modern design is matched with a timeless sensibility for individual living spaces that stand the test of time. Whether it is the cup you use for your first coffee of the day, or the bed linen you sleep on at night, this is the Soho House way of living.
About SOHO HOME+
The UK’s first homeware subscription model, for a £60 annual fee, SOHO HOME+ members receive 15% off all full-price Soho Home purchases, complimentary interior design services, free UK shipping, and exclusive new collection previews.
About Soho Home Design
Soho Home Design is a new interior design service from the team behind Soho House. Providing expert guidance for room styling and colour selection through to a wider redesign, the service is tailored to each individual and home. This complimentary service is currently exclusive to SOHO HOME+ members.