Sports + Fashion Two-Wheel-Drive: FILA to Build a Global Benchmark Market in China

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Recently, Winshang.com released an article titled “Sports + Fashion Two-Wheel Drive, FILA wants to build a global benchmark market in China”. The original content is as follows: In the post-epidemic era, sports have become a representative of the active lifestyle of the new generation of young people. 

As the only sports brand that has appeared in Milan Fashion Week and has appeared in Milan Fashion Week four times, the century-old Italian brand FILA is different from most sports brands in that it has long-established the unique positioning of “high-end sports fashion”, not only a sports The brand is also a fashion brand. With differentiated positioning, FILA has created an incredible growth miracle in the Chinese sportswear market.

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