Sunshine and Love Island Mean Brits GO CRAZY For Cargo Pants and Co-ords

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Brits have gone mad for cargo trousers, fashion brand ISawItFirst has revealed today, with searches increasing by 14,000% this summer! I Saw It First has compiled the most popular searches of the summer, with cut-out clothing, sliders and corset tops also making the list of the most searched items on the brand’s website, meanwhile searches for ‘co-ords’ rose by 474%this month.

The brand has spotted a direct correlation with increases in search terms during the weeks that ITV dating show Love Island has been airing, ahead of the finale on Monday 1st August. As the heat of the British summer reaches unprecedented levels this week, Cargo trousers and co-ords are the hottest fashion item of the summer item, according to new data released today. Fashion brand, I Saw It First has compiled the most popular searches of the summer, with cut-out clothing, sliders and corset tops also making the list of the most searched items on the brand’s website. When compared to June 2021, searches for ‘cargo trousers’ has seen an increase by over 14,000% this summer, making this trend the hottest around! Paired simply with a crop top and fresh trainers, this look can be taken from day to night with ease. 

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