The Banana Republic Expands Into New Categories With Baby and Athletics Collections

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With a heritage defined by its expedition-ready style and an emphasis on modern luxury design for all, Banana Republic is expanding their assortment of iconic everyday pieces into two lifestyle categories with the launch of BR Baby and BR Athletics.

BR Baby and BR Athletics mix the mainstream with the unexpected and deliver elevated, thoroughly modern, lifestyle collections, says Sandra Stangl, president and CEO of Banana Republic. We approached both by deconstructing what made Banana Republic successful in the first place — taking things that people already know, have nostalgia for, and framing them in new ways that feel fresh.

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